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MasterColor® (Formerly RHEOCOLOR L) Liquid Coloring Admixture 

Take concrete from gray to gorgeous with MasterColor liquid coloring admixtures for residential, commercial and municipal spaces.  You’ve trusted liquid coloring admixtures from BASF for years as the source for beautiful, long-lasting and integral color.  Now with 55 colors under the MasterColor brand, BASF offers five new options in this growing market area. 

Ask your customers to imagine their driveway in Country Cabin, their backyard patio in Brick Oven or their outdoor walkway in Weathered Oak.  Decorative concrete made with MasterColor liquid coloring admixtures is easily added into architectural specifications and imitates the appearance of more expensive materials, providing increased value for producers, contractors and end users alike. 

Add value and aesthetic appeal 
MasterColor liquid coloring admixtures are incorporated during the batching process, creating decorative concrete that offers:

  • Excellent color uniformity
  • Fade resistance
  • Beautiful, long-lasting vibrancy
  • Enhanced finishing characteristics

Advanced Dispensing Options
The state-of-the-art CAM (Color Admixture Measuring) Colormaster™ system allows for easy, accurate, and economical dispensing for ready-mixed and precast concrete applications.

NEW -Quality Color Tint Products
The BASF product portfolio for color also includes the MasterColor Tint Sealing System for enhanced color uniformity of integrally colored concrete.  The MasterColor Tint Sealing System is a two-component, engineered system consisting of MasterColor Tint Pack (Part A) and MasterKure 1315 (Part B). Click here for the data sheet, SDS and other product information.

Sustainable Technologies - SRI Values Now Available
Approved Solar Reflectance Index (SRI) values are now available for MasterColor liquid coloring admixtures.  The U.S. Green Building Council (USGBC) offers a potential LEED credit point for pavements with SRI values of at least 29 in the LEED category, Sustainable Sites, Credit 7.1: Heat Island Effect: Non Roof.

Click here to see the SRI values for all of BASF's colors. (coming soon)

U.S. and Canadian Product Information:


Safety Data Sheet

MasterColor 10 Black 

Safety Data Sheet

MasterColor 40 Yellow Safety Data Sheet
MasterColor 20 Lt Red Safety Data Sheet
Master Color 30 Med Red Safety Data Sheet
MasterColor 60 White Safety Data Sheet
MasterColor 50 SB Safety Data Sheet
MasterColor 90 PB Safety Data Sheet
MasterColor 14 CB Safety Data Sheet
MasterColor 1 Tint Safety Data Sheet

Try our 55 colors or any custom color.  With black, light red, medium red and yellow base colors, we can tailor concrete colors to meet any need. 

See for yourself! 

Click on the icon to use our NEW Virtual Concrete Designer to decorate a home with various color schemes and patterns!

View our color palette 

View the MasterColor electronic color chart*

*Color reproduction may vary depending upon your Internet hardware and software settings. Please contact your local sales representative for a hard copy of the MasterColor Color Selector.

RHEOCOLOR L became MasterColor under the Master Builders Solutions brand, effective January 15, 2014.
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